Self-Serve IAOs: Best Practices on How to Attract Apes 💰

Dear future partner,

First of all I want to welcome you to ApeSwap! 😁 As we know, ApeSwap is the safehaven for users on BSC, and we are excited to keep them safe! As Apes, we can all band together to provide a happy and healthy environment to users and projects alike.

The goal of this article is to show you the best steps you can take to attract participants. Taking a high road for ethical standards is always fruitful. You can almost guarantee success for your project by making your disclosures accurate and truthful. If we work together (unlike the parents of ruggers) we can push to do our best to avoid any “happy little accidents”.

Audit checked and passed:

☑️ Have all of your contracts been audited by a reputable company. ApeSwap’s preferred auditors are HashEx and Paladin.

️️️️️☑️ Resolve all of the potential issues from the audit.

Apply for a Rug Doc Review of your token:

☑️ ️️Ensure you can show your community that there are no malicious functions or overpowered features in your token contract.

Tokenomics and vesting of the tokens:

☑️ Clearly present tokenomics and token distribution on your website.

☑️ Distribute the tokens according to your tokenomics before you start your Self-Serve IAO journey.

☑️ Vest your team tokens over a long period of time and show proof of vesting. Consider adding a link to a vesting service where everyone can clearly see how much tokens are vested and for how long as proof.

Add enough liquidity for a smooth trading experience:

☑️ When deciding on how much liquidity you want to add, take into consideration that the ApeSwap jungle is big. The more liquidity you add, the more resilient the price impact will be. Investors usually don’t like illiquid projects.

Lock your liquidity:

☑️ Locking of your liquidity for a longer period of time gives a positive signal to investors. It shows that you believe in the long-term viability of your project.

Have a well-designed and professionally-developed website:

☑️ Clearly communicate the vision / mission of your project.

☑️ Showcase a realistic timeline or a roadmap of development.

☑️ Communicate distribution and vesting of tokens with proof.

☑️ Have clear instructions on how to buy your token or a “buy button” that directly leads users to a swap page.

Have all of your social media channels managed in a professional manner:

☑️ Regularly communicate project updates on your social media channels.

☑️ Actively promote your project.

Showing yourself as an honest and trustworthy project with a clear vision and mission brings a lot of confidence to apes. We know however that wherever there is a great opportunity, there are people trying to exploit it. We have taken some safety measures to prevent these malicious activities so please don’t be the outlier… Nobody likes “That guy”. Instead, use this article as a guideline for your project and I’m sure that you will attract a lot of apes from our Jungle.

With love,
Alpha (🍌, 💛)




ApeSwap is a DeFi Hub on BNB Chain, Polygon, and Etherum focused on offering an accessible, transparent and secure experience for all. Visit us:

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ApeSwap is a DeFi Hub on BNB Chain, Polygon, and Etherum focused on offering an accessible, transparent and secure experience for all. Visit us:

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